Survery form (HMV)

Name:
Gender:
Age:
Occupation:
Marital Status:

1.) Did you make your trip to HMV alone?
- Yes
- If No: - Family/Relatives
- Friends
- Others: _________

2.) How often do you make a visit to HMV?
- Weekly
- Monthly
- Every half a year
- More than half a year
- Yearly
- Specify:_________

3.) How long do you spend your time at HMV?
- Less than half an hour
- Within an hour
- More than an hour
Specify:_________

4.) What is your purpose on visiting HMV?
- Browsing
- Purchasing
- Listening to music
Specify:_________


5.) What kinds of products do you purchase at HMV?
- CDs
Specify genre: _________
- VCDs/DVDs
Specify genre: _________
- Gadgets/Accessories
Specify:_________

6.) Which section do you often visit at HMV?
- Music
- Games
- Movies
- Gadgets/Accessories
- Others: _________

7.) What do you look for in HMV?
- Promotion/Sales
- Latest product
- New updates
- Specify:_________


8.) How much is your expenditure each visit?
- None
- Less than $50
- $50 - $100
- More than $100
- Others: _________

9.) Why do you choose to purchase at HMV?
_______________________________________ (Open-ended)

10.) Apart from HMV, do you visit other music stores? List down the stores.
_______________________________________ (Open-ended)

11.) How do you shop?
- On impulse
- Compare prices
- Plan before buying
Specify:_________